THE STORY BEHIND LÉGACIE LONDON
OUR VISION
Légacie London is about feeling fashion, being intentional with it and connecting it to moments of joy and nostalgia, all whilst evoking memories. It isn't just about purchasing new clothes (although that certainly is fun!); it's about fostering meaningful experiences and feelings within those who wear the pieces.
Our vision is to redefine the meaning of fashion by creating memorable, iconic, and timeless pieces that you would want to keep and hand down to your loved ones someday. We believe in the power of sharing fashion to create lasting legacies that transcend generations.
"Don't just leave an impression,
leave a Légacie..."
MEET THE FOUNDER
Fashion is in my DNA. My yiayia (Greek for: grandmother) was a fashion designer back in the day - and a brilliant one at that - so the driving force behind Légacie London is my desire to continue the legacy that she first began many years ago.
A great deal of my own personal wardrobe is comprised of vintage pieces she handed down to me; my most treasured items in which I feel most connected to myself. My ethos is rooted in storytelling: when a piece of clothing comes with a history, that's when it goes beyond just textiles and becomes fashion.
I therefore firmly believe that fashion can be one of our most prized heirlooms - a legacy - that evokes emotions, memories and a beautiful sense of nostalgia; a concept under which Légacie London was born.
From the bottom of my heart, thank you for indulging my wildest dreams; it means more than you know. I hope you love your timeless Légacie London pieces and hand them down to your loved ones someday so our Légacie lives on...
Bisous,
Chloe x
THE EYE
The Evil Eye (or 'Mati' in Greek) is a hugely prolific symbol in Greek culture, representing the harmful energy that someone's jealous gaze can bring—the evil behind envy.
In our culture, we believe that the Evil Eye motif works to ward off the negative jealousy, offering protection, good fortune, and success to the wearer; and is most effective when gifted by someone who cares about you.
A fundamental belief system within my family, this piece of symbolism bears a great deal of personal significance. With this, each Légacie London piece has an Evil Eye woven into its fabric so I can share that protection and good energy to anyone who wears it. Empowerment, altruism and community is at the heart of this brand - it's so much more than an item of clothing - and should you choose to hand down your pieces, you are sharing that protection too.
When you wear a Légacie, you know I've got your back.
